ESB Certification Practice Exam 2026 – Complete Study Resource

A meal delivery company would prefer direct distribution channels primarily to lower shipping costs and quickly deliver products. Direct distribution allows the company to manage its logistics more efficiently by eliminating intermediaries, which can lead to reduced costs associated with shipping. This is especially important for perishable goods, as minimizing transit time helps maintain the quality of the meals while also lowering expenses associated with handling and distribution.

Fast delivery times are crucial in the meal delivery industry, as consumers expect fresh meals delivered quickly. By controlling the entire process, from preparation to delivery, the company can streamline operations, respond swiftly to customer orders, and enhance service speed. This direct control over logistics not only improves customer satisfaction through timely deliveries but also helps in maintaining the freshness and quality of the meals, an essential aspect of customer experience in this industry.