ESB Certification Practice Exam 2025 – Complete Study Resource

The method that focuses on reaching top search results through optimization techniques is SEO, or Search Engine Optimization. SEO involves a variety of practices aimed at improving a website's visibility in organic (non-paid) search engine results. This includes keyword research, on-page optimization (such as improving meta tags and content quality), technical SEO (which focuses on website architecture and usability), and link building strategies to increase a site’s authority.

By utilizing these techniques, businesses aim to enhance their ranking on search engine results pages, leading to increased website traffic and, potentially, more conversions. This differs from other marketing methods like PPC, which relies on paid advertisements to achieve visibility, or content marketing, which emphasizes creating valuable content for specific audiences but does not inherently involve the optimization of search rankings. Social media marketing focuses on engagement through social platforms rather than search engine rankings. Therefore, SEO is distinct in its goal of organic search visibility through optimization techniques.