ESB Certification Practice Exam 2025 – Complete Study Resource

Question: 1 / 405

What does "threat" signify in a SWOT analysis?

Completion of a marketing plan

External challenges affecting business

In a SWOT analysis, "threat" refers to external challenges that could negatively impact a business's performance or position in the market. These threats often come from outside the organization and can include factors such as increased competition, regulatory changes, shifts in consumer preferences, economic downturns, or any external conditions that could hinder the achievement of business objectives.

Understanding threats is crucial for businesses as it allows them to prepare and strategize accordingly to mitigate potential risks. By identifying these external challenges, companies can create action plans that aim to strengthen their market position and adapt to changing conditions, thereby enhancing their resilience. This acknowledgment of potential threats is vital for strategic planning and long-term success in any business environment.

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Advantages over competitors

Internal resource limitations

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